Real estate success isn’t just about timing—it’s about strategy. That’s exactly what we saw play out in our recent sale of a beautiful home in Potomac’s sought-after Potomac Grant Neighborhood.
When we first listed this home nearly two years ago, the market was different. While the property received strong interest and three great offers, the sellers ultimately decided the timing wasn’t right for their family and chose to step back.
Fast forward 19 months, and after a few key upgrades and some clarity on their next chapter, our clients were ready to relaunch. But this time, we approached the sale with a smarter, more strategic plan: Compass’ proven 3-phased marketing strategy.
Phase 1: Compass Private Exclusive
We started by quietly reintroducing the home as a Compass Private Exclusive, where it was shown only to a select network of top agents and their serious buyers—without accruing public “days on market.” This gave us the opportunity to validate pricing, collect honest feedback, and generate interest in a low-pressure setting. The early traction told us we were in a great position to move forward.
Phase 2: Compass Coming Soon
Next, we listed the home as a Compass Coming Soon, creating early buzz without triggering public listing sites. This phase allowed us to build anticipation and gain valuable insights into how buyers were responding to the home—data that would be lost once the home went fully live. We continued to see growing interest from motivated buyers.
Phase 3: Full Public Launch
Confident in the price and armed with buyer momentum, we moved to Phase 3: launching the listing on all public platforms. The result was immediate. Multiple groups returned for second and third visits, and within just a few days, we received two strong offers. The sellers ultimately accepted a contract that gave them the flexibility they needed—and netted them over $50,000 more than they would have earned had they accepted one of the original offers 19 months prior.
At the end of the day, this sale wasn’t just about patience—it was about positioning the home with precision. Our thoughtful timing and strategic use of Compass’ marketing tools made all the difference, allowing us to generate real demand and help our clients move forward with confidence.
Thinking about selling in Potomac or wondering how to maximize your home’s value? We’d love to talk about how to create a custom strategy for your home.
