Selling a home once in a decade can be an involved process. Selling 4100 Jenifer Street, NW twice in a single year? That takes strategy, adaptability, and the right buyer…twice.
Sale #1: Finding the Right Investor
The first sale required a very specific kind of buyer; one who understood the scope of work ahead and had the means to take it on, as the property wouldn’t qualify for FHA or Conventional financing. TJ identified an experienced investor who saw the potential, moved quickly, and began laying the groundwork for a full renovation.
However, life had other plans. Shortly after closing, the buyer discovered she was expecting another baby and between family priorities and timing, she made the difficult decision not to move forward with the renovation.
Sale #2: Selling the Vision
Exactly one year later, the property was back on the market, but this time, with architectural plans, permits, and a lot of behind-the-scenes groundwork already completed. The challenge? Demonstrating to the next buyer that all of that work added value, even though the renovation hadn’t begun. Without a clear “value add,” the seller risked taking a loss.
TJ and the team got to work on a strategic marketing plan tailored to reach the right audience. We positioned the property honestly by showing its current condition while emphasizing its potential. This included featuring architectural renderings and permit-ready plans to help buyers visualize the future.
Our strategy paid off. Multiple buyers expressed interest, and we ultimately found someone eager to pick up the project right where it left off, building on the foundation already laid by architects and engineers.
The Outcome
In the end, both seller and buyer walked away happy and this home got a second chance at transformation. It’s a story that reminds us: the right buyer doesn’t just see what is, they see what could be. And with the right team in place, even the most complex sales can have a smooth and successful finish.
