At Pearlman Meekin & Co. we believe that selling a home is more than just putting a sign in the yard—it’s about executing a strategic plan that maximizes exposure, builds demand, and ultimately delivers the best possible outcome for our clients. Our recent success in Burke, Virginia, is a testament to our strategic approach.
In just four days on the market, we secured 48 showings, 12 offers, and a final sales price of $27,000 over asking— a result that speaks to the power of expert preparation and the Compass 3-Phased Marketing Strategy.
Preparing for Market: The Details That Made the Difference
Before we put this home in front of buyers, we worked closely with the seller to strategically prepare the property for maximum appeal. We don’t believe in a “list it and hope for the best” approach—every home benefits from a tailored game plan.
We provided a customized prep list that focused on high-impact, cost-effective updates to make the home shine. Our recommendations included:
- Fresh paint and caulking to brighten and modernize key spaces
- Decluttering and storing personal items to create a clean, open feel
- Deep cleaning windows for a brighter, more polished look
- Removing holiday décor to ensure the home felt timeless and move-in ready
By taking these small but strategic steps, we ensured the home was positioned for maximum buyer interest and competition before it ever hit the market.
The Strategy Behind the Success
Phase 1: Compass Private Exclusives We started with Compass Private Exclusive, a phase that allows us to privately market a home to a curated network of top agents. This early exposure helps us test pricing, gather critical insights, and create urgency—sometimes even securing a premium price before going public.
Phase 2: Compass Coming Soon Next, we expanded the reach by leveraging Compass Coming Soon. This phase showcased the home to buyers and agents online before it officially hit the market, generating anticipation and demand while keeping days on market at zero.
Phase 3: Going Live on All Platforms Finally, we launched the listing across the MLS and major real estate platforms, backed by targeted marketing and refined pricing strategies. By this point, the home had already gained significant traction, ensuring a strong debut with serious buyers eager to make offers.
The Results Speak for Themselves
Our approach not only delivered a swift and competitive sale but aligns with early findings from an internal Compass study:
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Homes pre-marketed as Compass Private Exclusive or Compass Coming Soon sold for an average of 2.9% more.
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Once active on the MLS, these homes received accepted offers 8 days faster than average.
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Listings that followed this strategy had approximately 30% fewer price reductions.
By combining expert home preparation with the Compass 3-Phased Marketing Strategy, we created a sense of exclusivity, built demand, and ultimately secured top dollar for our client.
If you’re considering selling your home, let’s discuss how this proven strategy can work for you. Ready to maximize your home’s value? Let’s connect!
